E-BUSINESS STRATEGY (assigment chapter 5)

For a company with which you are familiar with, review the six strategy definition choices.

Website : www.bhineka.com

www.bhineka.com is one of Indonesian Largest Online trading website, which provide excellent service to the the user in buying and getting information about products they interested to.

1. E-Business channel priority
The strategic channel that www.bhineka.com is all transaction and customer service is conduct online. It also help the company to reduce selling cost by selling through the internet channel.

2. Organizational restructuring and capabilities
By using the strategic partnership www.bhineka.com have built valuable relationship with several products brands, categorized from computer, gadget, handphone, pda, etc. This enables www.bhineka.com to provide their customers with the latest information about products offered in the website.

3. Business, Service, and Revenue model
By selling products from computers, gadgets, etc.

4. Market Place Restructuring
www.bhineka.com is a direct seller controlled website, they don’t use intermediary to do the transaction with customers, and deliver the product to them.

5. Market and Product Development Strategies
To provide users or customers with the information about products offered and available in the website.

6. Positioning and Differentiation Strategies
Product performance excellence
Customer can search for information of a product.
Price performance excellence
Products also categorized by price, and it allow customers to negotiate price with the bhineka.com sales agent directly via telephone.
Relationship excellence
www.bhineka.com allow customers to chat with their customer service directly in the website.